Yaro is a music producer whose catalogue spans popular, urban, world and R&B and whose talent for injecting African drum and Afro Latin chants gives modern music a worldly texture and depth beyond a single genre. Yaro is not yet another studio-bread producer; his background and education give him a well-rounded understanding of music, instrumentation and production and sets him apart from the rest.
Working in both Los Angeles and New York, Yaro spends his days operating the boards at AM Radio 690 and his evenings in the studio. He’s recently produced for Axxent Music, DUB and Machete/Universal Music artist Ese Daz.
He learned the art of mixing and mastering while working at Dy-Nas-D Studios in the Washington Heights neighborhood of New York City and from there was recruited to produce, mix and master for Forever Studios in Manhattan. Forever Studios is owned by Forever Fields who has been mixing engineer for Ray Charles, Stevie Wonder and The Eagles, among others.
Yaro is the son of Nhorma Ortiz, a Musicologist and founder/producer of the Internationally renowned Festival del Tambor y Africania. His colorful upbringing has always included music: his youth stretched from Bogotá, Colombia and Mexico, to his late adolescence in rural America. After a year in Glasgow, UK, he now enjoys a professional career that straddles New York City and Los Angeles.
“I was raised in the Afro Colombian culture on the Pacific Coast of Colombia and I can remember as a kid being engulfed by drum sessions and live music. When we moved to Mexico, my mom enrolled me in music theory, Marimba, Conga, Flute and Guitar lessons. I remember being struck by how different the music was but comforted by the spirit it shared with my native music,” says Yaro.
Yaro’s experience with varied instruments is exemplified in his ability to play the Djembe and emulate other instrumentation in his productions.
By the time Yaro arrived in rural Iowa he was acutely aware of music’s power to affect culture and it’s ability to bridge gaps. “These guys worked in the corn fields all day listening to Tupac, Biggie, BonesThugs, Nas and Dr. Dre and knew the lyrics from front to back,” smiles Yaro. “It was a very profound time and I realized how culturally influential music really is.”
After graduating from the Lock Haven University of Pennsylvania where he played Division II basketball, and spending time in Europe, Yaro finally settled in New York City, committed to transforming music from his passion to his profession.
Grupo Niche, John Williams, Quincy Jones, NAS, Tego Calderon, Michael Jackson, and Hector Lavoe are among the artists that inspire Yaro and he has worked with many respected, underground urban artists including Billboard Top Ten group T-Weaponz, Alvare, Tragedy Khadafy, Inti (his brother and mentor), YG, Nardo Ranks and La Bruja.
“Music allows us all to express ourselves, release energy that otherwise can become cancerous, and I believe helps avoid depression and other mental and physical illness,” says Yaro. “I love the creative process and there are a specific artists like, M.I.A., Calle 13, El Gran Combo, Lil Wayne, and Akon that I am aiming to work with because I know it would be a good blend of styles.”
Apart from music, Yaro is a marathon enthusiast and recently completed the LA Marathon in 3:41 and is training to quality for the elite Boston Marathon.
Visit Yaro's Press Room Here
http://www.yaro360.com
http://www.soundclick.com/yaro360
____________________
Media Contact:
Amalia Martino
(425) 361-2754 office
(510) 435-7474 cell
amalia@blueshoesmedia.com
Sunday, October 4, 2009
Friday, September 25, 2009
Monday, September 21, 2009
Saturday, July 25, 2009
Tuesday, May 12, 2009
Friday, May 8, 2009
Thursday, May 7, 2009
Saturday, May 2, 2009
Friday, May 1, 2009
Thursday, March 26, 2009
Tuesday, March 24, 2009
Thursday, March 5, 2009
Bruce Lee Wisdom
Very Interesting Bruce Lee wisdom... Jeet Kune Do
http://www.scribd.com/doc/3240315/bruce-lee-tao-of-jeet-kune-do
http://www.scribd.com/doc/3240315/bruce-lee-tao-of-jeet-kune-do
Wednesday, March 4, 2009
Saturday, December 13, 2008
FLow Karibeno "The Album" Pt. 1
Flow Karibeno is a fusion of voices and experiences
initializing a contemporary art movement whose roots go back
as far as five centuries and beyond. The Caribbean continues
to be the laboratory of this fusion from where the energies
flow out. As a New York movement, FloKa utilizes voices and
the rhythms and stories they bring to create environments
where audiences can become part of the fusion. I am focusing
here on the live aspect of FloKa, which I have witnessed as
a modern manifestation of ancient rituals and even religious experience. Yaro was making the beats and it was the boat
riding the waves. The people on the stage were talking,
singing, raping, humming etc. They were going on this
journey and inviting "the audience" to join. Join
what? The vibration of the flow that only needs a spark.
FloKa is the spark live! As a production entity they are
capable of producing albums and diversifying the
distribution of their works globally. They can make
electronic music for a global audience.
This is the first part.
http://www.yaro360.com
http://www.itunes.com/flowkaribeno
http://www.cdbaby.com/flowkaribeno
initializing a contemporary art movement whose roots go back
as far as five centuries and beyond. The Caribbean continues
to be the laboratory of this fusion from where the energies
flow out. As a New York movement, FloKa utilizes voices and
the rhythms and stories they bring to create environments
where audiences can become part of the fusion. I am focusing
here on the live aspect of FloKa, which I have witnessed as
a modern manifestation of ancient rituals and even religious experience. Yaro was making the beats and it was the boat
riding the waves. The people on the stage were talking,
singing, raping, humming etc. They were going on this
journey and inviting "the audience" to join. Join
what? The vibration of the flow that only needs a spark.
FloKa is the spark live! As a production entity they are
capable of producing albums and diversifying the
distribution of their works globally. They can make
electronic music for a global audience.
This is the first part.
http://www.yaro360.com
http://www.itunes.com/flowkaribeno
http://www.cdbaby.com/flowkaribeno
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